SASE

2024

• Grand winner of the First Brands Awards 2024 in the Chicken Processed Products category-Release of new B2C shrimp processed products (SASE Crispy Pre-Fried Breaded Large Shrimp)-Release of two new products (SASE Sauce Chicken Wing Stick & SASE Sauce Chicken Boneless)-Launch of April advertising campaign \"Chicken Better Than Chicken“ for HOME CHICKEN SASE-Actor Ryu Seung-ryong signed a brand deal as a brand model from April to September

2023

• Expanded product line for B2C brand SASEBUFFALO by introducing SASEBUFFALO Chicken Wing Sticks (Honey Taste), and SASEBUFFALO Chicken Wing Sticks (Galbi Taste).-Launched a new product for B2C brand SASE (SASE Chicken Karaage. Selected actor Lee Jang-woo to be the exclusive model for SASE. Released advertising video “SASE, the Homemade Chicken Brand Closest to Your Home.”

2022

• Launched B2C brand SASEBUFFALO and the following products: SASEBUFFALO Chicken Middle Wings (Original Taste), SASEBuffalo Chicken Wing Sticks (Original Taste), SASEBUFFALO Chicken Middle Wings Plus, SASEBUFFALO Chicken Middle Sticks Plus, SASEBUFFALO Chicken Wing Sticks (Spicy Taste), SASE Buffalo Korean Fried Chicken Combo, and SASEBUFFALO Chicken Middle Wings (Honey Taste). Achieved two billion KRW in monthly sales through online channel.

2021

• Launch of new chicken snack , side dish brand

2020

• FSSC 22000 Certification obtained

2018

• Breakthrough in sales of 200 billion won

2017

• Relocation to new Headquarters in Anyang

2016

• Opening of new Automation Plant in Jincheon HACCP Certification obtained Renaming to ‘SASE Co., Ltd.’

2015

2014

2013

• Breakthrough in sales of 100 billion

2012

2010

• Establishment of Corporate Food R&D center Branching out into the Shrimp Market

2009

2007

2003

1997